Konggaard new UDOG distributor

Padova, Italy, 28 April 2022 – UDOG, the Italian brand of premium cycling shoes and shoes accessories, makes official the new distribution setup for the Scandinavian market.

Konggaard is now responsible for UDOG distribution in Denmark, Sweden, Norway and Finland.

“The new distribution set-up is motivated by the highly dynamic and fast evolving situation of the market. Given the actual market situation, this distribution set-up will ensure the best support to the dealer network and service for consumers.”

Alberto Fonte said, UDOG co-founder and CEO.

“UDOG is an upcoming brand with a cool attitude and a dedicated mindset. We see ourselves as UDOG’s and therefore is the UDOG brand and Konggaard a perfect match. We will build the brand and drive the sales in Scandinavia in collaboration with our Italian friends” 

Klaus Nielsen said, KONGGAARD CEO.

About UDOG

UDOG is the bold new Italian company born from the idea of Alberto Fonte, previously brand manager at fi’zi:k and Sales & Marketing Director at Pinarello and Kask. He’s a passionate cyclist and avid competitor with a true love for the sport. After fifteen years in the industry working for some of the most iconic brands in cycling, Alberto decided to create a new and unique brand. The name UDOG stands for Underdog, the English expression that identifies an athlete in competition who is popularly expected to lose, but everyone roots for, and on their day can cause an upset and win against the odds. The Underdog – UDOG – seeks to prove that, with a drive to succeed and hard work, anyone can achieve their goals in cycling as in life. We are all Underdogs, UDOG is for all of us.


Konggaard has for 20 years been a supplier of quality cycling clothing and accessories for clubs, companies and bicycle shops with the brand Xtreme. From 1st of January 2022, Klaus Nielsen and Christian Poulsen joined as co-owners of Konggaard. Since then, several high-end brands have been added and lately UDOG. More brands will be presented shortly.

KONGGAARD can be contacted by writing to: sales@konggaard.dk or calling +45 8722 3306

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